THE HERSHEY COMPANY:

THE REESE’S

SHOEY

Despite being a global icon, Reese’s wasn’t getting any love down under. But there is one extraordinary way foreigners have earned the nation’s respect: doing a shoey.

So we performed the biggest shoey the country has ever seen, right in the heart of world-famous Bondi beach. And made of peanut butter and chocolate, it’s hard to argue it wasn’t the tastiest too.

Creatives: Charlie Dejean & Andrew Bao

Creative Director: Jack Delmonte

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