THE HERSHEY COMPANY:
THE REESE’S
SHOEY
Despite being a global icon, Reese’s wasn’t getting any love down under. But there is one extraordinary way foreigners have earned the nation’s respect: doing a shoey.
So we performed the biggest shoey the country has ever seen, right in the heart of world-famous Bondi beach. And made of peanut butter and chocolate, it’s hard to argue it wasn’t the tastiest too.
Creatives: Charlie Dejean & Andrew Bao
Creative Director: Jack Delmonte