1001 OPTOMETRY:
MAGNIF[EYE]
The Hidden Eye Test showed adults they needed an eye test. But how show parents that their children do too?
Thanks to recent tech-velopments, the next best thing after quality screening… is quantity screening. And what do parents have by the thousands, just sitting in their camera roll? Pictures of their child.
So we made a digital tool that scans parents’ pictures for myopia (as well as other markers of concern). Because while the signs are invisible to the naked eye, they’re not invisible to AI. Go on, try it on your child.
See more of the campaign here.
Creatives: Charlie Dejean & Andrew Bao
Creative Directors: Jack Delmonte & Rich Williams