1001 OPTOMETRY:

MAGNIF[EYE]

Despite 90% of eye conditions being preventable with early detection, parents struggle to spot the early signs. But with every picture they take, they have unknowingly created a comprehensive biometric record of their child’s eye development.

So we unlocked the dormant dataset with a digital tool that scans pictures for the signs invisible to the naked eye.

Creatives: Charlie Dejean & Andrew Bao

Creative Directors: Jack Delmonte & Rich Williams

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