1001 OPTOMETRY:

THE HIDDEN

EYE TEST

Healthy eyes need preventative wear, and corrected eyes need the newest stylish frames for their lenses. But the 20% of Australians out there with an undiagnosed eye condition? They need an eye test, eye scan, or professional eyecare.

So we made ads that reveal what people need most based on the state of their eyesight.

See more of the campaign here.

Creatives: Charlie Dejean, Andrew Bao & Bryce Waters

Creative Directors: Jack Delmonte & Rich Williams (ECD)

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LEGACY LAGER