Healthy eyes need preventative wear, and corrected eyes need the newest stylish frames. But the 20% of Australians out there with an undiagnosed eye condition? They need an eye test, eye scan, or professional eyecare.

So we made ads that revealed what you needed most depending on your eyesight. The artwork was a cross-disciplinary and multi-national effort between some of the world’s leading optometrists and AI artists.