SOME EXTRA HIGHLIGHTS…
Please note that the artwork below is optimised for full-sized billboards, so the illusion is way too easy to see on a phone. Unless you’re willing to put it up on a big TV or protector, you’re just going to have to believe me.
And for the craftspeople interested in how we did it…
“A powerful idea vividly brought to life through exceptional craftsmanship. We could all feel the passion of the creatives behind this outstanding work. The campaign also serves as a role model for using AI not as an end in itself, but to connect with humans.“
- Matthias Spaetgens, Cannes Lions Jury President