MONASH UNIVERSITY:

RABBIT HOLE

PRE-ROLLS

With social media always feeding us what we want to hear, we’ve become a victim to our algorithms… stuck in a rabbit hole that only validates misguided opinions rather than challenges them.

So we identified the biggest YouTube misinformation rabbit holes… and intercepted people on the way down with 30 documentaries that counter different false and irrational narratives with educated perspectives.

See more of the campaign here.

Creatives: Charlie Dejean & Andrew Bao

Creative Director: Jack Delmonte & James Wills

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