THE KINDNESS FACTORY:

PUBLIC

KINDNESS

ANNOUNCEMENTS

The Kindness Factory has one simple mission: make the world a kinder place.

So we inspired Aussies to be kind with over 50 tongue-in-cheek (and hyper-contextualised) ‘Public Kindness Announcements’ across long-form print, radio, billboards, digital OOH, display, and more.

See more of the campaign here.

Creatives (execution): Charlie Dejean & Andrew Bao

Creatives (idea): Tatsuki Kamekawa & Taylor Aranki

Creative Director: Jack Delmonte

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