KitKat’s been telling people to ‘Have a break’ since 1957. Trouble is, Australia’s definition of a ‘break’ is just as old, with too many thinking it means to pause everything and sit with your own thoughts… which is about as rejuvenating as it sounds.

No, studies show that active breaks are where it’s at. So we changed what a ‘break’ looks like, literally.

From everyday locations to key events across the country like grand finals and gaming conventions, Australia saw dozens upon dozens of contextual OOH & installations of nearby active breaks.